Originally posted on Public Catholic:
There are two ways to campaign for office: hire a consultant or do it yourself.
Consultants cost money; lots of it. They earn this money by raising money. Like lawyers who work on contingency, campaign consultants take home a piece of the money action that the campaign generates. They also run high-dollar, glitzy campaigns that are long on smears, slogans and invective-filled one-liners, all designed to pound home the party line while hiding the actual party agenda.
Candidates who are recruited by political parties get saddled up with a party-approved consultant early on. The candidate signs a contract with the consultant and that ends their contribution to the thinking end of the campaign process. From then on, their job is to meet voters and repeat what they’ve been told to say.